Souq Oasis
An e-commerce brand heading into wholesale expansion talks had a site that read like a dropshipping storefront. We rebuilt it as the premium brand it actually is — and buyers who used to bounce in seconds started staying, reading, and booking meetings.
Corporate Website + Social Media
−58%
bounce rate after relaunch
What changed, charted.
Twelve months of the metric this engagement was hired to move — six before launch, six after — plus every headline KPI, before and after.
Bounce rate per month, %
2026| Month | % |
|---|---|
| Jan | 72 |
| Feb | 70 |
| Mar | 73 |
| Apr | 71 |
| May | 69 |
| Jun | 71 |
| Jul (launch) | 48 |
| Aug | 39 |
| Sep | 33 |
| Oct | 31 |
| Nov | 30 |
| Dec | 30 |
Representative sample data — the same live measurement dashboard ships with every engagement.
Before → after
- Bounce rate−58%
- Before: 71%. After: 30%. Change: −58%.
- Average session duration3.1×
- Before: 0:47. After: 2:26. Change: 3.1×.
- Organic sessions / month2.5×
- Before: 3.8k. After: 9.6k. Change: 2.5×.
- Wholesale inquiries / quarter7×
- Before: 2. After: 14. Change: 7×.
The challenge
Seven in ten visitors left without a second pageview. The catalog was strong and the margins were real, but the site — stock templates, slow pages, thin brand story — undercut every wholesale pitch before the first meeting. Buyers doing due diligence found a storefront, not a company.
What we did
Brand story first
We led with provenance — sourcing, makers, and the numbers behind the catalog — so a wholesale buyer's five-minute skim answered the questions they'd otherwise ask in a first call.
Rebuilt for speed and trust
A ground-up rebuild, bilingual-ready from day one, with product photography guidelines and a design system that made every page look like the same premium company.
Social as proof
A steady content cadence turned the brand's social profiles into a second storefront — the place buyers checked after the site, telling the same story instead of contradicting it.
The outcome
Bounce rate fell from a 71% baseline to a steady 30% within six months of relaunch — a 58% drop. Average session time went from 47 seconds to nearly two and a half minutes, organic traffic to product and story pages roughly doubled, and wholesale inquiries went from two a quarter to fourteen.
The rebuild paid for itself before the wholesale meetings even started — buyers kept telling us the site was the reason they took the call.
What shipped
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