Marina Heights
A developer was pouring a fixed monthly ad budget into campaigns that all landed on the same generic homepage. We gave every ad set its own landing page, swapped long forms for WhatsApp capture, and let the same budget do three times the work.
Landing Pages + Lead Generation
3.1×
more qualified leads at the same ad spend
What changed, charted.
Twelve months of the metric this engagement was hired to move — six before launch, six after — plus every headline KPI, before and after.
Qualified leads per month, ad spend held flat
2026| Month | leads |
|---|---|
| Jan | 31 |
| Feb | 28 |
| Mar | 34 |
| Apr | 30 |
| May | 29 |
| Jun | 34 |
| Jul (launch) | 52 |
| Aug | 71 |
| Sep | 88 |
| Oct | 96 |
| Nov | 99 |
| Dec | 101 |
Representative sample data — the same live measurement dashboard ships with every engagement.
Before → after
- Qualified leads / month3.1×
- Before: 31. After: 96. Change: 3.1×.
- Cost per qualified lead−68%
- Before: $84. After: $27. Change: −68%.
- Landing-page conversion+2.6 pts
- Before: 1.2%. After: 3.8%. Change: +2.6 pts.
- Time to first response−99%
- Before: 5.2h. After: 4min. Change: −99%.
The challenge
Six ad sets, one homepage. Buyers clicking an ad for a two-bedroom marina apartment landed on a corporate page about the developer's history, and a nine-field inquiry form finished the job of losing them. Cost per qualified lead had crept to $84 and the sales team blamed the ads — the ads were fine; the landing experience wasn't.
What we did
One page per ad set
Each campaign got a dedicated page that continued the ad's exact promise — same unit, same price point, same imagery — so the click never had to reorient.
WhatsApp over forms
In this market buyers live on WhatsApp. We replaced the nine-field form with a one-tap WhatsApp handoff pre-filled with the unit of interest, and response time fell from hours to minutes.
Measure per campaign
Per-page analytics tied every peso of spend to qualified conversations, so budget shifted weekly toward what was actually converting — decisions made on numbers, not opinions.
The outcome
With the ad budget held flat at $2,600 a month, qualified leads went from 31 a month to 96 by month four after launch — 3.1× the volume at the same spend. Cost per qualified lead fell from $84 to $27, and landing-page conversion more than tripled from 1.2% to 3.8%.
Fast, honest, and straight to the point. They told us what would actually move the needle and skipped everything that wouldn't.
What shipped
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