Lifecycle Machine
Runs the email and CRM lifecycle — and will not send to anyone who never agreed to hear from you.
The problem
Lifecycle email is where good intentions meet compliance. Someone exports a list, forgets a suppression, and a year of sender reputation leaves with it — along with legal exposure that nobody priced into the campaign.
The solution
Lifecycle Machine builds and runs the sequences: onboarding, nurture, win-back. Consent, suppression and opt-out are enforced as hard gates before any send, and every subject line and offer is tested on real cohorts rather than chosen on a hunch.
What's inside
Features
Consent is a hard gate
No consent record, no send. Suppression lists and opt-outs are enforced by the system, not by whoever happened to run the export that morning.
A CRM that stays clean
Records are deduplicated and enriched on the way in, so your segments run against data you can actually trust when it matters.
Sequences that get tested
Subject lines and offers are tested across cohorts, and a winner is promoted only once it clears significance, not once it looks promising.
Deliverability watched continuously
Bounce and complaint rates are monitored on every send. Cross a threshold and sending halts automatically, before the damage compounds.
Anything can generate. A machine earns the name when something can automatically reject its work and make it try again.
- Goal
- Lifecycle sequences live and converting, sending only to contacts who consented.
- Verify
- Consent and suppression checked per recipient before every send; bounce and complaint thresholds monitored continuously; variant winners require significance.
- Stop when
- The sequence hits its conversion target, or a consent or deliverability gate trips — then sending halts immediately and reports.
In Development · no client results published yet
Want Lifecycle Machine for your business?
We're building it in the open — tell us what you need and we'll factor it into the roadmap.