Conversion Machine
Builds the page, tests the variants, and ships only the ones that beat control at statistical significance.
The problem
Most conversion work is a person changing a button colour and declaring victory on forty visitors. Real lift needs more tests than anyone has patience for, and more statistical discipline than a dashboard tends to encourage.
The solution
Conversion Machine builds page variants from your offer, runs them against control, and refuses to call a winner until the result clears a significance threshold and a minimum sample. Losing variants are archived with their numbers. Winners ship.
What's inside
Features
Variants from the offer, not a theme
Each variant changes one deliberate thing — headline, proof, capture — so the result teaches you something you can use in the next round.
Significance is not optional
No variant gets promoted on a good afternoon. It clears the threshold and the sample floor, or it stays a candidate and keeps running.
Speed budgets enforced
Every variant must pass performance and accessibility budgets before it is allowed to receive a single visitor of real traffic.
Losing tests are evidence
Failed variants are kept with their numbers and their reasoning, so the next round starts from what you already learned rather than from zero.
Anything can generate. A machine earns the name when something can automatically reject its work and make it try again.
- Goal
- A page that beats the current control on the conversion metric that actually matters.
- Verify
- A winner is declared only above a preset significance level and minimum sample; every variant must first clear performance and accessibility budgets.
- Stop when
- A variant wins at significance, or the traffic budget is spent — then it reports the null result honestly instead of picking a favorite.
In Development · no client results published yet
Want Conversion Machine for your business?
We're building it in the open — tell us what you need and we'll factor it into the roadmap.